What does "proactive marketing" mean?

Why passively wait for readers to stumble upon an ad in the newspaper, if they ever do, or randomly pick a novel off the shelf? Does a limited budget promotion using traditional means result in any meaningful book sales in this day and age? Do publishers really believe that a small ad placed in the book review sections of leading papers such as The Los Angeles Times or New York Times really generate sales? Contrary to such methods MaxIt chooses to promote books relentlessly, aggressively and, above all, effectively.

What is a "proprietary system?"

MaxIt has carefully constructed and developed its own unique techniques and systems, techniques and systems that no one else has, to market books on the internet. The principal benefit of internet marketing is its cost-efficiency and effectiveness in reaching targeted markets. MaxIt understands these dynamics and also understands that the internet provides a rich environment where less money means more results.

How is MaxIt different?

We maximize the otherwise limited spectrum of marketing by introducing the internet and all its wealth into the world of publishing and storytelling. Unlike traditional publishers we are not dependent upon the typical or traditional marketing through newspaper and similar advertising. Some of the traditional techniques such as author book signings, lectures, and similar activities are important, but not all authors have the ability to engage in such events. Our focus is to span the globe and reach the viewing screens of millions.

With MaxIt, an author is not just a client with a number. We provide personal and powerful services. We pride ourselves on the quality of our work as well as the fresh ideas, knowledge, computer saviness, and experience of our staff. MaxIt does not rely solely on ink, paper, radio, and telephone. Instead we’re walking along the plateau of technological achievement, as did Strauss with the Golden Gate Bridge and Edison with the lightbulb, and we invite you to join us.

Essentially MaxIt is maximizing book promotion by effectively enlisting the most powerful tool in existence today – the internet. We are a multimedia package to Guttenberg’s bible; we are paper and ink, but we can move with the speed of light into homes, into offices, into libraries and into schools.

What does MaxIt offer that my current marketing agent and/or publisher does not?

We’ve learned that shifting businesses online isn’t about the "old vs. new" model of the internet revolution, but blending of the two worlds to typify successful e-business ventures. We’ve taken the step in fusing ebusiness strategy and marketing of books with time-tested mediums.

The opportunities for authors and publishers on the internet are boundless.