Package mobile phone on the rise and torque ebook-reading?

There are in France more than 58 million mobile subscribers since late 2008, and almost a million fans of the key 3G. For telephony, this represents 4.9% growth over the year, however, a decrease with respect to 7.1% in 2007.

But the market is beginning to be saturated with more than 90% of penetration. But finally, we find that the couple phone + package has so many attractions, particularly as it allows to get a new toy and more secure communications. For the 4th quarter, there were 1.6 million subscriptions, when the first three ranged between 304,000 (2nd qtr.) And 389,000 (3rd Qtr.).

Who still doubt the value represented by this formula, proposing a device for cheap – or too, say – in exchange for an offer of subscription to a service in the space of a year. If yesterday, Amazon has not revolutionized the ebook world by announcing its new Kindle, it nevertheless presented an instrument with the necessary connections to be connected to the internet, communicate and achieve a little more. Not enough, but more.

And we know that Amazon is considering a long link to the offer of his reading with a package of book, details of which remain unresolved. What then, if we are able to propose a reading light for a quarter or less of its price, in exchange for a subscription opening pages of catalogs multiple publishers? Who today would buy a phone without a plan to pay the full pot? Which in this context will purchase a reading, knowing, moreover, that the offer in France is far from satisfactory?

But what about a + reading ebooks? Amazon only seems able to offer, managing both the books and equipment, but is it complicated for a group of publishers to offer such an alternative? And why not even a phone operator?